‘Largely, hipsters went wrong in wanting to be perceived as “cool.” Elise Thompson of the LAist (a news, events, food and entertainment website targeted at young urbanites) put it well, describing hipsters as people “wearing expensive ”˜alternative’ fashions, going to the latest, coolest, hippest bar and listening the latest, coolest, hippest band.” Hipsters don’t want to hear gifted musicians, they want to hear “hip” musicians. They want performers with The Look: an emaciated body, unaffected face, and tranquil stage presence. In the hipster culture, superficiality supersedes substance; it is an elitist and shallow vortex of individualism which stands for nothing.’